The Power of Expert Branding

The Power of Expert Branding

When a potential client wants to purchase the products and/or services that you provide

Will they think of you first?

Will they think of you second?

Or sadly, will they think of you at all?

When a potential client wants to purchase the products and/or services that you provide

Will they think of you first?

Will they think of you second?

Or sadly, will they think of you at all?

Using Expert Branding to Out-Position the Competition

Expert Branding and the accompanying Expert Brand Position Statement are about crafting and delivering your value message with clarity and accuracy to gain “go to” expert dominance in the mind of your target market client.

If selling is the transfer of emotion, and it is, then the emotion we all transfer to with every purchase is the belief that our purchase will deliver the emotion of happiness.

What You Will Learn:

  • Owning 1st Place dominance in the mind of your target market client.
  • Knowing that experts make more money and aim higher faster to create market dominance.
  • Combining education, skill, and experience to craft a message that resonates with your buyer.
  • Clearly defining your target market client.
  • Understanding the triggers and pinpoints of that same market that are motivating them to purchase.
  • Clearly defining what differentiates you from your competitors.  (Your “Special Sauce.”)
  • Creating a remarkable client experience.
  • Learning how to deliver your message with clarity, accuracy, consistency, and confidence in any situation.
  • Creating irresistible client offerings.

Value Take-Aways:

  • How to craft an Expert Brand Position Statement.
  • Using content rich verbiage that resonates in the mind of your listener and emotionally connects your brand to their desire to buy.
  • Provides a conversation starter statement that entices your listener to want to know more.
  • Understanding and how to apply the 6-key elements of an effective Expert Brand Position Statement.
  • How to quickly gain your listeners attention in any conversation or presentation.
  • The power of Deep Dive Discovery.
  • How to use Expert Brand Positioning to out-position your competition.
  • Quickly accelerate income generating opportunities.
  • Deliver a client experience that will increase referrals and build clients for life.
  • And more…

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